
A fully managed AI Growth Engine that reaches 10,000+ ideal patients monthly and converts them into booked appointments -- so you can focus on practicing medicine.

You spent years mastering your craft. But patient acquisition, marketing, and administrative overhead? That was never part of the curriculum.
Unfilled appointment slots mean lost revenue. Every open hour costs your practice hundreds in potential income.
Competing practices are aggressively marketing. Without a system, you rely on word-of-mouth and hope.
Between billing, scheduling, compliance, and staff management, marketing falls to the bottom of the list.
Generic Facebook and Google ads eat your budget without accountability. You pay thousands with no clear ROI.
Leads come in, but nobody follows up fast enough. Speed-to-lead determines who wins the patient.
Your referral network can only scale so far. Modern patients research online first, and your competitors know it.

A fully managed, AI-powered outbound lead generation and sales system that finds, engages, and books qualified patients for your practice 24/7.
Our AI identifies and contacts your ideal patient profiles across multiple channels, building a massive pipeline of interested prospects in your local market.
Not just names on a list. These are vetted, interested prospects who match your ideal patient criteria and are ready to book an appointment.
Our AI Sales Development Representative engages, qualifies, and nurtures leads around the clock. It responds instantly, never takes a day off, and converts conversations into booked appointments.
Full transparency with real-time reporting. Track outreach, engagement, qualified leads, and booked appointments from a single dashboard purpose-built for your practice.
This is not a DIY tool or another piece of software to learn. We build, run, optimize, and manage your entire patient acquisition engine. You just show up and treat patients.

A clear, proven process that gets your AI Growth Engine live and producing results fast.
We map your ideal patient profile, local market, and growth goals to design a custom outreach strategy.
We configure your AI SDR, build your prospect lists, set up outreach sequences, and activate your CRM dashboard.
Your AI Growth Engine goes live, reaching thousands of ideal patients and converting responses into qualified leads.
We continuously refine messaging, targeting, and conversion paths. You see live results and a growing appointment calendar.

When the lifetime value of a single patient is thousands of dollars, even a handful of new bookings per month transforms your bottom line.

Rich Urso has spent 17+ years serving healthcare and private practice businesses through merchant processing and financial services. That experience gave him a front-row seat to the real challenges practice owners face: growing their patient base while managing everything else.
As a National Senior Training Expert at Payroc and former owner of two automotive dealerships, Rich brings a rare combination of hands-on business ownership, sales training expertise, and deep understanding of healthcare practice operations.
Urso Business Solutions was built to solve the one problem every practice owner struggles with: getting more qualified patients through the door without adding more to your plate.

Everything you need to know about the AI Growth Engine.